'Bad Salt' is Harmful, Not Salty Foods

Insanga Bamboo Salt, the original Korean bamboo salt and the best premium salt, is finally available in Vancouver.

Choi Sung-hoon, CEO of Bit and Salt Inc., signed an official distributor agreement with Insanga Bamboo Salt headquarters and has been selling Insanga Bamboo Salt in Canada both online and offline since May.

Bamboo salt, a difficult process, is a cure-all

Insanga Bamboo Salt is made by placing West Coast sea salt that has been drained of water for three years into bamboo barrels grown on Jirisan Mountain and baking it nine times at a temperature of 1700 degrees. Through this rigorous process, which has been going on for four generations and 120 years, various impurities in the sea salt are destroyed and the good minerals are enhanced.

The main benefits of bamboo salt are to cleanse the body by expelling toxins from the body, increase immunity, and strengthen the stomach. In addition, bamboo salt is said to be effective in preventing cancer, oral diseases, and skin diseases, and is also excellent for rhinitis when rinsing the nose.

"It is said that many diseases come when a person's body becomes acidic, so the body that was acidic becomes healthy through alkaline bamboo salt, and the blood becomes clear. If you have high blood pressure, it is recommended to eat a low-salt diet, but I saw the effect of lowering my high blood pressure after eating phosphate bamboo salt," said Choi Sung Hoon.

'Bit and Salt' Choi heads up Canadian distributor for phosphate bamboo salt

Successful stockbroker falls in love with bamboo shoots

When Sung Hoon Choi, a five-year Vancouver resident, was a multi-billionaire trader in South Korea, he adhered to a strict low-sodium diet to stay healthy despite his busy lifestyle.

"When I first heard about bamboo salt, I thought, 'Isn't it just good for your gums?' But then one of my family members who had a health condition started eating phosphate bamboo salt, and I thought, 'What is this?' I was intrigued, and I started researching, and I realized that I had been misunderstanding salt for so long."

Most of the salt people eat is refined. While there is a lot of debate about the effects of refined salt on the body, it is true that the more you eat, the more harmful it is, as it contains 99% sodium chloride. However, Choi emphasizes that phosphate bamboo salt is actually healthier the more you eat it.

"We all know that salty food is bad for you, but it's not the salty food that's bad for you, it's the 'bad salt' that's bad for you. When we go to the hospital, the first thing they give us is a 0.9% salt water ringer, so salt is essential for our bodies. I hope that through phosphate bamboo salt, we can remove the prejudice that many people have against salt."

Phosphoric acid bamboo salt aims to disrupt the local salt market

After learning more about Insanga Bamboo Salt and seeing the improvements in his own health and the health of those around him after consuming it regularly, Choi was convinced that the product could work in the Canadian market, so he knocked on the door of Insanga's headquarters and signed a distributor agreement.

"In Canada, people know a lot about ginseng and red ginseng, but they don't know much about bamboo salt," says Mr. Choi. "Especially since the pandemic started last year, health is more important than ever, and premium salts are getting more attention. It's more expensive than other salts, but it's proven to work, so we've been surprised by the level of interest."

Choi says the goal is to get people to use bamboo salt, which is often known as a "medicine," as a "daily salt. In fact, Insanga is launching a series of affordable bamboo salt, soy sauce, and liquid salt products to make it more accessible to consumers.

It will be interesting to see if Insanga Bamboo Salt, which is just starting to expand in Canada, can bring a fresh breeze to the local premium salt market.

<Phosphoric acid bamboo salt, which dispels the misconception that 'salty food is bad', is available on the website of 'Bit and Salt', the Canadian distributor (www.bitandsalt.com), and offline at Oronia store and North Vancouver Hodol Market. In particular, credit union members can find phosphate bamboo salt at Korean American credit union branches at 30% off the regular price.>